Wie ist das Logo-Shirt entstanden?

Die K├╝nstlerin Pippa Garner hat eine Theorie:

T-shirts are interesting because it’s a trash medium that sort of evolved out of the sandwich boards from the depression era. A person could walk around in front of a restaurant wearing a couple of strapped together panels with an ad. It was a pathetic, low-level way to get people to eat something. Now it’s become a medium where people pay for the privilege of advertising a product.

Zitat aus Spike Art Quarterly, #57 (Autumn 2018), Seite 104.

Foto: DncnH from Melton Mowbray, UK  (CC BY 2.0, via Wikimedia)