Fashion publicists ♥ some strange kids. »NYT« on how the web is changing who gets front row seats at fashion shows
It must be upsetting to übereditor Anna Wintour of »Vogue« to be spotted gazing at a fashion show in Milan, sitting second to next to some kiddy blogger she probably wouldn’t even accept as an intern at her magazine. However, as Eric Wilson of the »New York Times« teaches us:
“There has been a complete change this year,” said Kelly Cutrone, who has been organizing fashion shows since 1987. “Do I think, as a publicist, that I now have to have my eye on some kid who’s writing a blog in Oklahoma as much as I do on an editor from Vogue? Absolutely. Because once they write something on the Internet, it’s never coming down. And it’s the first thing a designer is going to see.”
Everybody hates the guy who f#cked up your Google search results, so why not make them your friends before it’s too late? Someone once recommended to put more effort into texts that are bound to be published online and thus for eternity, rather than concentrating on texts that are print-only and thus doomed to end up in dusty archives and trash bins fairly quickly. And yet: pay won’t match effort on this one. Yet.
Further reading at achtmilliarden.com:
[...] Some bloggers are treated just as lavishly as magazine editors in the fashion world these days [...]
well, just proofs that fashion is as easy as a piece of cake.